Terms of service

1.About the site

The AblePlay site is a showcase and an entry point to playable-creative production services. The site operator is legal entity and details: to be filled in at launch. By using the site you accept these terms; if you do not, simply do not use the site.

2.The showcase and demo playables

• The showcase presents game mechanics only: no advertiser logos, no offers, and app store redirects disabled.
• The demos are for demonstration purposes. They are not gambling: there are no real-money bets, the on-screen “balances” and “wins” are virtual and worth nothing, and no payouts exist.
• Names and artwork of the games whose mechanics are reproduced belong to their respective owners; no affiliation or endorsement is implied. We honour substantiated takedown requests from rights holders.
• You may view the showcase and show it to colleagues; copying the builds or passing them off as your own is not allowed.

3.How the service is ordered

An enquiry through the brief form or directly is not yet a contract. The flow is: brief → we propose a mechanic (or options) and quote a timeline and price → work starts after your confirmation. The specific scope, timeline and price are fixed in the contract or correspondence for each order; where they differ, the contract prevails over this page.

Revisions go in rounds: a round is a batch of notes after which the creative passes the full QA again. Fixes for our own mistakes are on us; changing the offer, geo or links after delivery is a new round agreed separately.

4.Rights to the deliverables

• Upon full payment the finished builds, the sources and the build script of your order belong to you. Nothing is locked or tied to us.
• Our mechanics library, tools and production techniques remain ours: we may use the same mechanics in other orders. Your assets and your offer never reach other projects.
• You are responsible for the rights to the materials you hand us (logos, existing creatives, assets): we proceed on the assumption that you are entitled to use them.

5.What we answer for — and what we do not

We answer for this: the creative matches the target network’s spec, passes technical moderation and works on a device. Every build ships with a QA report that makes this verifiable. If a network rejects the creative for a technical reason — size, an external request, a foreign network call, CTA behaviour — we fix it at our own expense.

We do not answer for this: CTR, CPI, ROI or any campaign metrics — they depend on the offer, the geo, the bid and the funnel, all outside our scope. We give no metric guarantees and write none into contracts.

6.The client’s area of responsibility

• The legality of the offer and whether advertising it is permitted in each geo.
• Licences, mandatory disclaimers and their wording — we record the requirements in the brief and verify that what was declared is in place, but we do not replace a legal review.
• Campaign setup: placements, targeting, age restrictions.

We do not make misleading creatives: fake system interfaces, counterfeit notifications, promises of a guaranteed win. Such requests are declined at the brief stage.

7.Limitation of liability

The site and the showcase are provided “as is”. We are not liable for interruptions in the site’s operation or for decisions made on the basis of reference materials (such as the network specs): platform requirements change without notice — check their current documentation before submitting. Liability under an order is limited to the amount of that order unless the contract says otherwise.

8.Governing law and changes

Governing law and dispute resolution: to be filled in at launch.

We may update these terms; the version date is at the top of the page. Orders already confirmed are governed by the version in force at the moment of confirmation.