Legal

Privacy policy

Draft version dated 2026-09-01
Draft pending legal review. This page reflects how the site actually works, but it does not go live until a lawyer has reviewed it. The data controller’s details and the governing law are marked “to be filled in at launch”.

1.Who processes the data

The data controller is legal entity and details: to be filled in at launch (“we”, “AblePlay”). For anything related to this policy, reach us through the brief form.

2.What data we collect

The site has no registration, no accounts and no dashboards. The only place where you hand us data is the brief form on the contact page. Through it we receive:

  • a way to reply — a Telegram handle or an email address;
  • details of the task: offer and vertical, geos, target networks, timing, links, comments.

Any further correspondence (email, Telegram) is kept as ordinary business correspondence. We collect nothing beyond what you write yourself.

3.Cookies and analytics

The site sets no cookies and runs no analytics — no counters, no pixels, no behavioural tracking. That is also why there is no cookie consent banner: there is nothing to consent to.

If analytics is ever added as the site evolves, this policy will be updated before it is switched on, and collection will start only with consent.

4.External requests

The only external resource the site loads is Google Fonts (the fonts.googleapis.com and fonts.gstatic.com domains). When a font loads, your browser sends Google your IP address — that is how any load from a third-party server works. How Google handles that data is described in its own privacy policy.

The demo playables in the showcase run offline and make no external requests; app store redirects inside them are disabled.

5.Why we use the data

  • to reply to your enquiry and discuss the task — on the basis of your request;
  • to run the project if we agree to work together — on the basis of the contract;
  • to keep business correspondence — for the periods usual for such correspondence.

We do not use your data for mailings without separate consent, do not sell it, and do not pass it to third parties for advertising.

6.Client materials

Logos, brand books, existing creatives and other campaign materials are used only in your build. They never reach other projects and are never used for model training. Work appears in the showcase on this site only stripped of your brand and offer — and only with your consent.

There is no telemetry inside a finished creative: zero external requests, no analytics, no counters — a requirement of the ad networks and our own rule.

7.Your rights

You can request a copy of the data we hold about you, ask us to correct it or to delete it. Write through the brief form — we will delete the brief and the correspondence unless keeping them is required by an existing contract or by law.

8.Governing law and changes

Governing law and jurisdiction: to be filled in at launch.

When this policy changes, we update the version date at the top of the page. Material changes affecting data already provided will be announced to those they concern.